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Pricing and billing

How email, SMS, WhatsApp, and Verify are priced, where to find your rates, and how Zev Credit pays for sends.

ZevSend has two billing layers. Plans cover what your team is allowed to do: which channels, how much included credit, how many domains and members. Per-send pricing covers what each message actually costs, and is set on the template you send it through.

What you pay for

Each plan is a flat monthly or annual fee. Pick yearly on checkout to lock the discounted rate. The plan price covers:

  • Email up to the daily and monthly quotas printed on the plan
  • The monthly Zev Credit allowance that drains as you send paid messages
  • The channels the plan enables. Free is email only; paid plans add SMS, WhatsApp, and Verify
  • Team members and verified sending domains within the plan limits

Anything beyond the included quotas drains from your Zev Credit balance. You can top up Zev Credit any time from the dashboard.

Where to find your rates

Open the Templates page in the dashboard. Every template shows its per-send price next to its name. Sample row:

otp_login_sms   from ₦5 / send

The “from” prefix appears when the template has country-specific pricing. Open the template to see the full breakdown of the default rate and every per-country override.

The price is always shown in your team’s billing currency, set when the team was created.

Per-channel pricing

Each channel has its own pricing shape. The model behind the scenes is the same (read the price off the template you’re sending through), but the dimensions that affect cost differ.

Email

Included in your plan up to the monthly quota. Past the quota, each additional send drains the template’s per-send price from Zev Credit. Most email templates ship priced at zero so customers who stay inside their plan never see a charge.

SMS

SMS templates carry a per-send price. The price you see on the template is the default rate. Some templates additionally have per-country overrides: sending to recipients in those countries uses the override rate instead of the default. We surface every applicable rate inline on the template detail panel so there is no hidden routing.

  • We never expose which upstream carrier we use to deliver. The template tells you what you pay, end of story.
  • The rate is debited from Zev Credit the moment the carrier accepts the send. Carrier rejection refunds the credit automatically. Failed sends never burn balance.
  • Sandbox sends are always free. Switch to live to start draining credit.

WhatsApp

WhatsApp pricing follows the same per-template plus per-country override model as SMS. WhatsApp’s network only delivers pre-approved template bodies, so the template you see in the dashboard is also the only thing we can actually send.

WhatsApp providers price by category internally (authentication, utility, marketing) and by destination country. Both of those land in your per-template rate before you see it. You only need to look at the template’s price, never compute it yourself.

Verify (OTP)

Verify has a flat per-currency rate set by the platform admin, with no per-country variation. Each start call drains the rate; the matching check call is free. See the Verify (OTP) API reference for the request shape.

How sends are charged

Every paid send runs the same cascade:

  1. Plan gate. Your plan must enable the channel. If it doesn’t, the send fails with feature_not_on_plan before any carrier work happens.
  2. Credit check. Your Zev Credit balance must cover the template’s price for this send. Insufficient balance returns insufficient_credit and the send doesn’t dispatch.
  3. Dispatch. We hand the message to the carrier.
  4. Debit. On a successful submit, we drain the credit. Each debit is keyed by the message’s public id, so retries never double-charge.

Carrier rejections happen before step four, so you only pay for sends the carrier accepted.

Currency

Your team’s billing currency is set when the team is created and stays fixed for the team’s lifetime. Every invoice, every template price, and every credit grant or debit uses that currency. To bill in a different currency, create a separate team. You can be the owner of multiple teams from the same account.

Topping up Zev Credit

Open Credits in the dashboard to add credit at any time. You pick the amount, the payment method (ZevPay hosted checkout or bank transfer), and the funds land on your team within minutes of the payment settling. Bank transfers wait on operations to confirm receipt; ZevPay credits the balance the moment the webhook fires.

Updated at, Thursday, October 1, 2026